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Insights
Changing pricing strategy
The single most important decision in evaluating a business is pricing power,” Warren Buffet, CEO Berkshire Hathaway, once said. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”
Pricing can drive or destroy a company’s operating margins. Here are four effective strategies for achieving sustainable results.
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